The brand. The new bike needs a brand. “While looking at the label on a bottle of Royal Cola – reveals Garbelli – I had a first inspiration. The other came to me looking at the wording on Rossignol skis. The “R” of the Rossin logo is a winning mix, with enhanced graphics”. The R is inserted in a pentagon. “Rossin has 5 founder fathers. That is why, as surrounding polygon, the pentagon was chosen”, continues Domenico.
Itla beats Rossin. Naturally, the first spokesmen of the new bicycle brand were the athletes of the Itla team. All amateurs about to become professionals; in the 1975 season, they raced and won on Rossin bikes. And in November 1975, the Rossin bike made its debut at the Milan Cycle Fair. Garbelli, who was becoming an increasing more clever business strategist, and then production manager, exhibited above all Rossin models – 1976 Montreal Olympics. Success was immediate: the Rossin stand was always full. “These frames – exclaimed the experts passionately – are real gems”.